For Professionals and Business Owners Who Want to Put More Passion in their Business Language and Express Their Deepest Message: Learn the Communication Skills You Need to Create the Market for Your Innovative Services

With communication expert, Isabel Parlett

Dear Friend,

Let’s face it. You can’t market yourself and your services successfully if you can’t explain simple language what it is you offer and why it’s important.

You want to make a living doing the work you love. But you just aren’t connecting with the people who need your services.

• You may have tried to present yourself or package yourself in conventional ways, but found that you are no longer speaking about the aspect of your work that holds the most meaning for you and potentially for your audience.



• You may think you are explaining clearly what you offer, but people you know who are good candidates for your service aren’t biting, or even getting as excited as you think they should.



• You may feel resigned to using the standard “borrowed” language of your industry to introduce yourself, even though you can see it doesn’t work. You don’t know how else to tell your story.



• You may have been told by some well-meaning marketing guru that you won’t be successful unless you package your work as a solution to a clearly-defined, pre-existing market need, even though doing so crushes your soul and drains your excitement.



• You may be using a heartfelt language that is meaningful tor you, but doesn’t seem to connect to your audience. You feel like you are preaching to a very limited choir of people who already get it and are missing out on a larger group that could profit from what you offer.

Before you can sell yourself and your services, you need to get across a fundamental understanding of what you offer. That’s not so hard if you are in a traditional business and working within a framework of what people already know they want and need. But what if you are called to offer something out of the ordinary? Something people may not already know that they want or need? Like:

• A way to understand the language of your body?
• A process for living more fully in the present moment?
• Or, a way for your staff to use their innate intuitive abilities for more creative product development or problem-solving?

Even if you are in a more standard profession, how do you capture the "original twist" you put on your services? The comprehensive and holistic approach you bring to financial planning? Or the profound love of sacred space you integrate into your work as an interior designer?

It’s not easy to put into words.

There’s a good reason why you’ve been struggling to find the words to bring your work to the world. Creating this fundamental understanding of something unusual, out-of-the-box, or intangible is a communication challenge that traditional marketing tools weren’t designed to solve! And, you may be part of the new breed of business owners who are offering something quite new and different and who have something compelling they want to express. What you need is a new framework for putting your words together.

In the last five years, I've worked with hundreds of innovative coaches, consultants, counselors, trainers, and other professionals. They are all skilled, passionate and experienced. They know their calling and they are yearning to share what they know, for the benefit of potential clients, and for the health and happiness of the planet as a whole.

But what’s missing is the communication. The ability to put simple words together that their audience can understand immediately.

Get Ready to Change the Way You Think About Communicating!

As long as you try to use the traditional language of business, you're going to go in circles, or produce language that falls flat. When you buy our book and CD set The Vibrant Language of Business: A New Framework for Finding Powerful Words to Express Your Passion, you'll get the inside scoop on how and why the language of business is changing, and learn the new rules and principles of expressing your value in the marketplace. You'll learn:

• The many kinds of new businesses that can't use the traditional language of business



• The difference between Developing a Message and Writing Copy



• The three most common languages of business and the fourth language of business that better meets your needs



• The six principles of finding more vibrant, alive, and meaningful language to share your ideas.



• Why you need to write for yourself first, before trying to meet your market.



• The power of bringing feelings into focus.



• The one ingredient you must include to connect with your audience.



• The four communication tools you need in place to present your ideas to the world.

Plus, on our CDs, you'll hear live participants putting each of the tools into practice as they develop stronger, richer language of their own. You'll walk away with a new understanding of your own communication needs and specific techniques to put to use immediately, to revitalize your communication and add more passion and power to your words.

You'll Receive a 90-page Book/Workbook as well as Nearly Two Hours of Recorded Audio combining Studio Lecture with Interactive Training

In addition to helping you see the big picture of how the language of business is changing, the book will give you get you started developing critical new communication pieces, show you why those pieces are important, and how to use them once you have them.

You'll Walk Away Inspired and Optimistic About Finding Better Language to Present Your Ideas to the World

Here's what people have to say about the Vibrant Language program:

Changing the way you write and talk about your work starts with understanding how the language of business is changing and how you can begin to find richer, more vibrant language to get across what you have to offer. And that's just what I am going to give you, for only $79!

That's nothing compared to the excitement, energy, and new hope you'll find when you realize that there is a way to communicate that will work for you! And, your purchase is backed by our 100% satisfaction guarantee.

Are you ready?

SUBSCRIBE NOW to my FREE twice-monthly ezine, The Dance Language. I share insights, suggestions, and tips to help you tap into the power of language to change hearts, open minds, and move people.